GIS was the first tool for ‘data mining’. Spatial Location still provides amazing Business Intelligence insights.
Business Intelligence (BI) simply refers to extracting information from corporate datasets such that the business community can make informed decisions. Intelligently informed – because the BI community now offers new ways to slice and dice your data to extract more and more. By merging Geographic Information System (GIS) and Business Intelligence (BI) Technologies organisations can leverage both of these technologies and this can lead to innovative customer intelligence solutions – ultimately resulting in better business decisions. That is where the competitive advantage is.